HOW TO:
Create Listings
Desired Brands
EXAMPLE:
Type of Brand a Creator Wants
What’s a Listing
Type of brands you want. Attract the types of brands already in your script, character dialogue, lyrics, scenes, and set design. Listings help match your content with relevant advertisers.
Types of Products, Locations or Services in Scenes
Apparel & accessories, furniture, consumer packaged goods, beverages, sporting goods, restaurants, hotels, electronic devices, apps/websites, home decor, jewelry, cafes, retail stores, snack food, toys & games, and more…
Price
How much will it cost. Set any price you’d like (or, choose Contact Agent).
FYI, Adding a price accelerates deal flow.
General rule-of-thumb: audience size + prominence + screentime = higher price. (Be reasonable and you’ll get more offers)
Integration Type
How brand is Featured (Type of Integration): Storyline integration, character dialogue, used by characters, on-screen signage, foreground placement, and others…
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Products Requested
Have products sent, reimbursed, or none needed.
Storyline Integration
Seamless brand integration inside the content designed specifically for a brand. Storyline integration is the weaving of a brand into an existing plot/storyline of a movie, TV show, video game, or music video.
Brand is Essential to the Plot
Each good story has an arc, where you introduce characters or scenarios, followed by a conflict or problem, which then leads to a resolution. Branded storylines involve a plot that develops throughout the narrative, in order to make the brand itself feel more emotionally connected to the situation.
Contextual Relevance
Create an emotional connection that you can’t get with interruptive adverts or legacy advertising media.
Brand Used by Principal Cast
Apparel worn by leading characters, electronic devices held by lead roles, beverages consumed at a cafe, autos driven during a chase scene...the list is endless.
If the principal cast uses a recognizable brand in a scene(s) it can have a monetary value. This is slightly different than storyline integration because it may not be relevant to the overall plot.
Brand Used by Secondary Cast
Similar to principal cast. If your secondary cast (aside from extras) wears, holds, consumes, visits, or uses a recognizable product, logo or brand this can have monetary value.
This is slightly different than storyline integration because it may not be relevant to the overall plot.
Foreground Placement
Branded foreground placement happens when objects are recognizeable within the composition of the shot. They are often closest to the camera and in focus. Unlike objects further from the camera that may be obstructed by other elements in the scene.
Background Placement
Branded background placement occur when recognizeable brands are placed within the composition of the shot, but often further from the camera. These tend to be larger objects.
Visual Integration
Brand name or product is recognizeable and often integrates seamlessly into the composition of a scene. These integrations allow set designers and art directors to stage every scene with realistic products (rather than generic products).
Audio Integration
Brand mentions. These allow screenwriters to integration into character dialogue. Brand (or product name) can be mentioned by a variety of characters.
Mention by Principal Cast
Character dialogue can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation of the primary characters.
While this is similar to 'Storyline Integration' the distinction is whether the mention of this brand is integral to the plot of the story.
Mention by Secondary Cast
Similar to mentions by principal cast, character dialogue of secondary characters can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation.
While this is similar to 'Storyline Integration' the distinction is whether the mention of this brand is integral to the plot of the story.
Mention by Narrator
Similar to mentions by principal or secondary cast, narrator dialogue can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation.
While this is similar to 'Storyline Integration' the distinction is whether the mention of this brand is integral to the plot of the story.
Signage, posters, or billboards
Another way to integrate branded messaging into a scene is by showcasing material provided by the advertiser in a scene.
In modern society, numerous types of branded signage occurs. (eg/ outdoor billboards in Times Square, posters in windows of shops, neon beer signs in bars, table tent displays in restaurants,... the list is endless.)
These naturally occurring advertisements can be a source of revenue for a scene.
"Sponsored by..."
Title screens. These intro/exit screens can include supplemental marketing sponsorship funding.
Embedded Commercials
Similar to linear or streaming TV commercials, embedded commercials can occupy either a full screen takeover for set period of time or...a commercial that plays in the scene while other action occurs.
One of the primary differences compared to traditional TV commercials, is that these are embedded into the content and lasts the lifetime of the content. Which means views increase overtime versus a the fleeting :30 seconds of traditional media buys.
Signage
Posters, billboards, bus stops, murals, table tents, artwork,... Even, embedded TV commercials, videos, pre-rolls, title screens, sponsor screens.
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FAQ
Your questions answered
For more helpful suggestions, best-practices, optimizations, content guidelines, responsibilites and general knowledge…visit our help center.
Who can be a creator?
It’s easy to become a HOLLYFY creator, and create a listings.
Musicians, influencers, filmmakers, TV shows, and video games are just a few of the productions who have launched on HOLLYFY.
How do I 'Price' a brand integration?
The price you charge for your integration listing is completely up to you.
General rule of thumb; use your audience size, previous engagement metrics, and audience demographics to justify higher prices.
(FWIW: more attentive viewers = higher price).
Choosing a plan
Signing up for HOLLYFY is easy.
Plans come with enhanced workflows, offer & proposal tools, task management, encrypted transactions, chat, support, security, and more.
Influencer Plans
Provides influencers (Instagram, TikTok, YouTube, LinkedIn, X, and more) with powerful AI matchmaking to sync up with advertisers. Based on the amount of followers you’ll get recommended a suite of transaction tools.
Content Creator Plans
Provides content creators (music, movies, TV shows, video games, podcasts and blogs) with powerful AI matchmaking to sync up with advertisers. Based on the amount of your audience size (average viewers) you’ll get recommended a suite of transaction tools.
Advertiser Plans
Provides marketers with powerful AI matchmaking to sync up with content creators & influencers. Based on your average budget you’ll get recommended a suite of transaction tools.
Agency Plans
Manage multiple brands, content creators, or influencers. Plan comes with all transaction tools but with the ability to manage many more entities.
Can HOLLYFY help me?
HOLLYFY’s managed service works with you to set your prices for better results.
We can even reach out to advertisers on your behalf; freeing up time for you to work on content creation.
Specialists makes suggestions, and you can adjust prices any time.
What is required of creators?
We ask everyone who uses HOLLYFY for a few pieces of information before they collaborate. This info ensures both parties know who they’re working with, and how to contact each other.
Requirements:
• Full name
• Email address
• Showcase Page with Listings
• Agreement to terms-of-use
Suggested (optional)
• Payment methods
• Two-factor authentication
• Profile picture
