Evergreen/Ongoing campaign worksheet.

An evergreen (ongoinng) influencer marketing strategy refers to an always-on approach, in which a brand has a campaign running every month on a secured budget. It’s important to note here that a brand can think long-term for their strategy and not take an “always-on” approach. With evergreen spend, though, you’re not just thinking long-term, you’re also making sure there is always a message being promoted.

Evergreen influencer content doesn’t focus on just one specific launch or promotion, but rather general education and awareness of the brand. The content focuses on resharable topics throughout the year that can be repurposed easily.

Evergreen strategy is also about securing influencers for a longer time period – a critical factor in building brand loyalty in followers.

Better ROI

The longer you commit, the more results you’re going to see on the bottom line. Through your evergreen spend, your brand is always top of mind, and that means you’re not only being seen over and over by an influencer’s dedicated followers, but you’re gaining new ones each day. The more those followers see your influencer content and engage with it, the more likely they’ll trust your brand for spending.

Download this worksheet:

Available in .pdf and .docx formats.

Working with Influencers

How to do Influencer Marketing