X (Twitter) Influencer Marketing

How Does Influencer Marketing work on X (Twitter)?

X (Twitter) influencer marketing campaigns revolve around influencers making and sharing text/links that will in some way promote a brand and make it appealing to their followers. The more entertaining the text, the better they resonate with the audience.

 

Why Brands Should Use X (Twitter)?

Massive engagement. If your audience is between 20-55, it makes sense to direct a portion of your social marketing efforts into your X (Twitter) presence. Their ability to recommend content based on interests is impressive.

 

Selecting the Right Influencers for Your Brand

Success on X (Twitter) involves working with influencers whose followers match your target market. Influencers who appeal to and influence the behavior of your target customers. Always remember, relevance is more important than reach. Don’t merely opt for Instagram influencers with the most massive followings – go for those with the most suitable audiences for your goals.

Once you’ve selected suitable influencers, you will need to contact them and form a partnership. Some are easier to work with than others. You’ll want to ensure that any deal is acceptable to your influencers. Most want to know if there is something in it for them, and if the collaboration helps their followers.

Don’t give your influencers an advert to share. Give your influencers the flexibility to share your brand/product to their fans in a way that feels authentic. An influencers’ followers will instantly know if the text promoting your brand are made in a different style to the influencer’s usual content, and they are likely to react badly.

 

Making a Brief for X (Twitter) Influencers

Don’t restrict them too much — the best X (Twitter) influencers have their own style, and by stifling that, sponsored content won’t resonate with their audience. Instead, go for overarching themes — share the campaign’s main goal and the message you want them to convey. But, ask them to interpret this how they see fit.

Get permission to reshare — explicitly state that your brand has the right to repurpose their content for marketing across X (Twitter) and other platforms for a specified time frame (eg/ 6 months).

Specify your deliverables — do you want just one tweet? Links? Are you sending or reimbursing the products? Be clear about your expectations.

For a more in-depth look at X (Twitter) influencer resources, check out our Influencer Marketing Resources here.

 

Getting started with Influencer Marketing on X (Twitter)

Kick off a hashtag challenge attached to your brand. The end goal is to get as many users involved by sharing photos/videos using your hashtag. To get the ball rolling, bring on 50+ influencers who all post their own photo/video, with your hashtag, on the first day of your campaign. This will give it an excellent chance of going viral — far more than if you’d just posted one video and crossed your fingers.

HOLLYFY helps brands unlock instant branded content from talented and influential creators who already use and love their products.