How-to • Creator
Write an Overview for a Proposal
(aka Creative Brief)
What to include when writing an overview (how you’ll feature the brand) paragraph prior sending a proposal.
The campaign strategy of your overview includes all the details of how you’ll feature the brand. In this section, you discuss the following components of your plan:
-
Project purpose: The purpose of this project is to…
-
Specific message you will communicate
-
Mandatory elements that will appear / be communicated (e.g./ logo, show product clearly, mention brand name at least 3 times, cite company’s website, no negative positioning, etc.)
- Minimum screentime
- Deliverables
Example (copy & paste if you’d like):
-
Project purpose: The purpose of this project is to feature HOLLYFY to our audience and generate curiousity, interest and signups to your platform.
-
Specific message: We will mention how HOLLYFY makes brands famous and empowers creators.
-
Mandatory elements:
– Show HOLLYFY.com landing page on clearly on a mobile phone
– Mention HOLLYFY brand name at least 3 times
– Mention “Go to HOLLYFY.com”
– No negative connotations -
Minimum screentime: Show logo clearly in 2 scenes (each for minimum 3 seconds)
-
Deliverables:
-
2 unique social media posts each week for 4 weeks
-
5-7 unique video clips, 30 seconds or less, each week
-
2 videos, one to two minutes in length, each week
-
Photo holding phone with HOLLYFY landing page (6 month usage rights)
-
Guest blog article written by us
-
Allow HOLLYFY to repost our content
-
Related Articles
How-to • Creator
Send a Proposal
You’ve found an advertiser with the right brand for your content—now, let’s send a proposal & get things started!
How-to • Creator
Tasks to Complete a Transaction
Expedite transactions by assigning and then completing a series of simple tasks: due date, reviews, deliverables, requirements, share files, reimburse purchases…
How-to • General
ShortList your Favorites
Tap the ♥ button on their page…save for later.
Other Articles
Ad Creatives Join Us
Freelance advertisers Ad Creatives.Join Us. Join the HOLLYFY fractional...
On-Demand Advertisers
PROFESSIONALOn-Demand Advertising Creative Dedicated advertising...
Home
Where influencers, content creators, brands, and advertisers connect on a single platform designed to facilitate seamless partnerships and deals.
Creators
Funding for the Content Creator Economy. AI matchmaking for content creators (influencers, musicians, movies & more) with advertisers