Influencer Content Campaign worksheet.

There’s no one-size-fits-all approach to making this content strategy work, but with the right planning and research, just about every business can benefit. In a content campaign, you include influencers as active members of your social media team. You will want to partner with them as creators to publish IRL (in real life) content that is both authentic and high-quality.

More than two-thirds (67.9%) of U.S marketers will use some form of influencer marketing this year. That’s expected to increase to 72.5% in the coming year(s).

The most common baseline pricing formula for influencers Instagram posts is:

$100 x 10,000 followers + extras = total rate

A relevant influencer shares content relevant to your business and industry. They need to have an audience that aligns with your target audience.

Provide as much information as you can about your brand. Tell them what you hope to accomplish with your Instagram campaign. Make it clear how the influencer will benefit, beyond the paycheck.

One key thing to keep in mind during this process: You may not actually want to use the word “influencer” when reaching out to potential partners. Content creators prefer to be called just that—creators—and may view “influencer” as a bit of an insult that belittles their work.

Download this worksheet:

Available in .pdf and .docx formats.

Working with Influencers

How to do Influencer Marketing