Help Center
Frequently Asked Questions
Transactions, Offers, & Proposals
Getting Started
How do I start attracting deals?
Deals can be very easy.
Basics of attracting deals:
Listings.
Create as many listings as you want. Each type of brand (or genre of entertainment) should be a listing. Learn More
Target audience.
Be honest about the location, size and demographics of your target audience.
Make the first move.
Fortune favors the bold. (Fortis Fortuna Adiuvat)
Simply buying a listing or initiating a conversation is all it takes to make a deal come to fruition.
ShortList your favorite pages. Make an offer. Make a proposal.
If you’re interested, check out negotiating, optimizing deal flow, attracting more deals, best practices, payment transactions, and more.
How do I start messaging?
Messaging on HOLLYFY is simple.
Find a page you like, tap the message button.
Discuss mutually beneficial partnerships, terms and other branded entertainment details. Be considerate and respectful.
‘ShortList’ button sends a subtle nudge that you are interested in their showcase page. This can be a useful way to show interest.
Deals
How do I determine the price of a listing?
Listing price is often best determined by the size of the audience and demographics.
Context of the brand integration is important as well (eg/ prominence, screentime, how it’s used, how integral it is to the scene/story, etc).
Structure a model that works for your partnership.
Must I cite my price or budget range?
No… but, it helps!
You can choose “Do not list price (budget). Contact agent” below the field when creating or editing a listing.
Keep in mind, deals happen faster when budget ranges/prices are visible. Much like a real estate transaction, this lets the viewer know if you’re generally speaking the same financial language. And, like real estate…you can negotiate up-or-down depending on important criteria like audience size, demographics, screentime, context, etc.
What is 'Type of brand integration'?
‘Type of brand integration’ is relatively straight forward.
Scroll down to find the relevant entertainment:
Influencers, blogs & podcasts
| Visual only | |
| Used by Influencer | |
| Image | |
| Signage | |
| Text only | |
| Text by Influencer | |
| Audio only | |
| Mention by Influencer | |
| Mention by Narrator | |
| Audio & Visual | |
| Used by Influencer, Mention by Influencer | |
| Used by Influencer, Mention by Narrator | |
| Image, Mention by Influencer | |
| Image, Mention by Narrator | |
| Signage, Mention by Influencer | |
| Signage, Mention by Narrator | |
| Text & Visual | |
| Used by Influencer, Text by Influencer | |
| Image, Text by Influencer | |
| Signage, Text by Influencer |
Music Videos, Song Lyrics & Concerts
| Visual only (music video) | |
| Foreground Placement | |
| Background Placement | |
| Signage | |
| Used by Principal Artist | |
| Used by Background Artist | |
| Audio only (lyrics) | |
| Lyrics by Principal Artist | |
| Lyrics by Background Artist | |
| Audio & Visual | |
| Foreground Placement, Lyrics by Principal Artist | |
| Foreground Placement, Lyrics by Background Artist | |
| Background Placement, Lyrics by Principal Artist | |
| Background Placement, Lyrics by Background Artist | |
| Signage, Lyrics by Principal Artist | |
| Signage, Lyrics by Background Artist | |
| Used by Principal Artist, Lyrics by Principal Artist | |
| Used by Principal Artist, Lyrics by Background Artist | |
| Used by Background Artist, Lyrics by Principal Artist | |
| Used by Background Artist, Lyrics by Background Artist | |
| Live Performance | |
| Concert, event or appearance |
Movies
| Storyline | |
| Contextually relevant | |
| Visual only | |
| Used by Principal Cast | |
| Used by Secondary Cast | |
| Foreground Placement | |
| Background Placement | |
| Signage | |
| Audio only | |
| Mention by Principal Cast | |
| Mention by Secondary Cast | |
| Audio & Visual | |
| Used by Principal Cast, Mention by Principal Cast | |
| Used by Principal Cast, Mention by Secondary Cast | |
| Used by Principal Cast, Mention by Narrator | |
| Used by Secondary Cast, Mention by Principal Cast | |
| Used by Secondary Cast, Mention by Secondary Cast | |
| Used by Secondary Cast, Mention by Narrator | |
| Foreground Placement, Mention by Principal Cast | |
| Foreground Placement, Mention by Secondary Cast | |
| Foreground Placement, Mention by Narrator | |
| Background Placement, Mention by Principal Cast | |
| Background Placement, Mention by Secondary Cast | |
| Background Placement, Mention by Narrator | |
| Signage, Mention by Principal Cast | |
| Signage, Mention by Secondary Cast | |
| Signage, Mention by Narrator |
TV shows
| Storyline | |
| Contextually relevant | |
| Visual only | |
| Used by Principal Cast | |
| Used by Secondary Cast | |
| Foreground Placement | |
| Background Placement | |
| Signage | |
| Audio only | |
| Mention by Principal Cast | |
| Mention by Secondary Cast | |
| Audio & Visual | |
| Used by Principal Cast, Mention by Principal Cast | |
| Used by Principal Cast, Mention by Secondary Cast | |
| Used by Principal Cast, Mention by Narrator | |
| Used by Secondary Cast, Mention by Principal Cast | |
| Used by Secondary Cast, Mention by Secondary Cast | |
| Used by Secondary Cast, Mention by Narrator | |
| Foreground Placement, Mention by Principal Cast | |
| Foreground Placement, Mention by Secondary Cast | |
| Foreground Placement, Mention by Narrator | |
| Background Placement, Mention by Principal Cast | |
| Background Placement, Mention by Secondary Cast | |
| Background Placement, Mention by Narrator | |
| Signage, Mention by Principal Cast | |
| Signage, Mention by Secondary Cast | |
| Signage, Mention by Narrator |
Video Games
| Storyline | |
| Contextually relevant | |
| Visual only | |
| Used by Principal Character | |
| Used by Secondary Character | |
| Foreground Placement | |
| Background Placement | |
| Signage | |
| Audio only | |
| Mention by Principal Character | |
| Mention by Secondary Character | |
| Audio & Visual | |
| Used by Principal Cast, Mention by Principal Character | |
| Used by Principal Cast, Mention by Secondary Character | |
| Used by Principal Cast, Mention by Narrator | |
| Used by Secondary Cast, Mention by Principal Character | |
| Used by Secondary Cast, Mention by Secondary Character | |
| Used by Secondary Cast, Mention by Narrator | |
| Foreground Placement, Mention by Principal Character | |
| Foreground Placement, Mention by Secondary Character | |
| Foreground Placement, Mention by Narrator | |
| Background Placement, Mention by Principal Character | |
| Background Placement, Mention by Secondary Character | |
| Background Placement, Mention by Narrator | |
| Signage, Mention by Principal Character | |
| Signage, Mention by Secondary Character | |
| Signage, Mention by Narrator |
Negotiating deals?
Best practices, in our experience, begin with understanding the details and terms of the brand integration.
- Audience size
- Audience location
- Audience demographics
- Type of brand integration
(integral to storyline/plot, signage, foreground placement, etc) - Context
(screentime, visibility of logo/product, message, etc.)
These are the primary elements in order to put together deals. (Other legal terms may apply)
Messaging
How do I send messages?
Go to a Showcase Page.
Tap ‘Message’
Can I discuss terms in chat?
Yes.
Discuss how a brand would be featured, who’s the audience, what’s the screentime, when is the release date, and more.
Reporting
How do I report bad behavior?
Send a report to support@hollyfy.com
Need Help?
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