HOW TO:
Negotiate Pricing
Alignment Considerations
How Negotiations Work
Tips to successfully negotiate pricing, terms, requirements, and deliverables that align the interests and objectives of both partners.
How Brand is Featured
How will the brand will be integrated into scene(s). Screen time, prominence, recognition and context are helpful determinations of how the brand will be perceived.
Prominence
Will the brand be easily noticed? Is the brand integral to the storyline, used by characters in the scene, recognizable in the foreground / background, or is it signage in the scene? Understanding these important questions help assess long-term value.
Audience: Size & Demographics
Another important point will be the target audience (target market). An approximation can be used based on previous productions and distribution. Discuss the audience geographic location, amount of views (size) and basic demographics (age, gender, etc).
Mutually Beneficial
Negotiating Terms
Advertisers
It’s helpful to understand the details mentioned below:
How Brand will be Featured
First thing to know is how the brand with be featured inside the entertainment production.
Discuss topics such as:
- Amount of screen time
- How the brand will be used in the scene(s)
…also known as the ‘Type of brand integration‘ - Prominence: will it be recognizable
- Who are the characters / actors in the scene
- Will it be a favorable or controversial use of the brand
- Context of the scene
While these details may evolve over the course of the production, it is beneficial to discuss early. This helps to resolve potential sticking points later on.
Products
How many products, signage, logos, artwork or other on-screen elements are critical to representing your brand. Be sure the production has an adequate amount to accurately represent your brand.
Be sure to coordinate shipping.
Options: Ship products, reimburse purchases, no products needed
Audience: Size & Demogaphics
Accurate audience size, location and demographics are an essential part of determining the final price and how many people will notice your brand.
This is one of the major benefits of brand integrations. While traditional advertising media may only last for a fleeting:30 seconds, views of brand integrations last in perpetuity.
While it is difficult to predict the future; past audience metrics can serve as an approximate baseline.
Ask the entertainment production about past audience details:
- Total number of views (or listens)
- Location of viewing audience
- Demographics of viewing audience
Keep in mind, when your brand is integrated into a scene it will accrue views in most cases in perpetuity (more views over the lifetime of reruns and international distribution)
Payment Terms
Discuss how payments will be dispersed. There are many ways this can occur. Discuss options that work for both parties.
Our streamlined payment processing, helps both parties securely transact with each other. After agreeing upon price/terms, funds are held by a third-party until parties agree to disperse the funds.
Licensing
Grant each other permission to utilize brand names, logos, entertainment titles, character names, etc… if that’s part of the agreement.
If required, share documents drafted by your legal team. This can help maintain workflow integrity.
Schedule Meetings
To stay on-track, be sure to discuss and align on meeting times:
- Kickoff meeting
(phone/video conference to discuss terms and details) - Review rounds (2-3 is normal)
- Final Review
Check out Calendly to schedule meetings cross-platforms.
Content Creators
It’s helpful to understand the details mentioned below:
How Brand will be Featured
When negotiating brand integration objectives, the first thing to share with the advertiser is how the brand with be integrated (aka featured) into the entertainment production.
Discuss topics such as:
- Amount of screen time
- How the brand will be used in the scene(s)
…also known as the ‘Type of brand integration‘ - Prominence: will it be recognizable
- Who are the characters / actors in the scene
- Will it be a favorable or controversial use of the brand
- Context of the scene
While these details may evolve over the course of the production, it is beneficial to discuss early. This helps to resolve potential sticking points later on.
Products
How many products will you need for the production?
Amount of products, signage, logos, artwork or other on-screen elements are critical to representing a brand. Be sure your production has an adequate amount for production needs and to accurately represent the advertiser’s brand.
Be sure to coordinate shipping.
Options: Ship products, reimburse purchases, no products needed
Audience: Size & Demogaphics
Accurate audience size, location and demographics are an essential part of determining the final price with the advertiser.
While it is difficult to predict the future; past audience metrics can serve as an approximate baseline.
Provide past audience details:
- Total number of views (or listens)
- Location of viewing audience
- Demographics of viewing audience
This is one of the major benefits of brand integrations compared to traditional advertising media which only lasts for :30 or a short duration.
Payment Terms
Discuss how payments will be dispersed. There are many ways this can occur. Discuss options that work for both parties.
Our streamlined payment processing, helps both parties securely transact with each other. After agreeing upon price/terms, funds are held by a third-party until parties agree to disperse the funds.
Licensing
Grant each other permission to utilize brand names, logos, entertainment titles, character names, etc… if that’s part of the agreement.
If required, share documents drafted by your legal team. This can help maintain workflow integrity.
Schedule Meetings
To stay on-track, be sure to discuss and align on meeting times:
- Kickoff meeting
(phone/video conference to discuss terms and details) - Review rounds (2-3 is normal)
- Final Review
Check out Calendly to schedule meetings cross-platforms.
Learn More
FAQ
Your questions answered
For more helpful suggestions, best-practices, optimizations, content guidelines, responsibilites and general knowledge…visit our help center.
Can I do transactions?
Yes.
Our payment processing tools are designed for ease-of-use, security, transparency and trust.
Our task management tools provide additional simplicity for each transaction.
Funds held in escrow
Funds are held by a third-party while mutually agreed upon contractual conditions are fulfilled/completed by the parties.
Are there service fees?
Small.
We believe the majority of the transaction should be between the advertisers and the creator. We charge a small service fee to cover our costs of doing business.
Layer of trust
Smart contracts protect the buyer and seller from fraud or nonpayment.
Once the contract is completed and verified, a third-party will release funds to the seller.
How do I report fraudulent activity?
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